24 Karat encourages its people to deliver the best in class output in their areas of expertise and accept new challenges to meet changing times. 24 Karat instills in its people a sense of responsibility in terms of quality whether it is a process, packing, product or customer service. This culminated into better experience of product and service to our consumers. 24 Karat ensures that its people understand and implement the concept of fair business in their dealings, whether it is interdepartmental or with its external customers such as its vendors, suppliers and all its associates. 24 Karat encourages its employees to raise the bar in their field of excellence which culminates into once again better products and services.